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The delivery dilemma: The truth about partnering with food delivery apps from an entrepreneur & chef.

James Brady
5 min readDec 18, 2024

The pros and cons of those “easy to use” food delivery apps.

Convenience and exposure.

Advertising your new business is challenging, to say the least. Once you’re on an app, you will be seen by a bigger market in your area than you could have ever hoped to create. Depending on where you are, you could be added to a list of 10 restaurants or 1000, so it’s up to you to stand out.

You can add pictures, create special offers and have a description for everything you sell.

The better your performance, the more the app will represent you to customers, encouraging better service, delivery and quality of food.

They take a huge cut of your profits.

As the customer, you may be attempting to support small and local, but if you order through a separate app, you may not be as supportive as you expect.

Most apps takes a cut of about 20% (depending on the app.) Creating profit through food nowadays is incredibly difficult, so when you are selling through a separate company your prices must be increased.

So as the consumer, not only are you paying a high service fee, delivery fee and in some cases a bag fee, but…

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James Brady
James Brady

Written by James Brady

I'm just someone trying to write something original

Responses (7)

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If you are an entrepreneur looking into opening your own kitchen then I highly recommend using a delivery service as it is an easy way to build a reputation for yourself, but that does ...

Great advice! Using delivery services to build your reputation is a smart strategy, but focusing on independence and reducing reliance over time ensures long-term profitability and control.

20

Using a delivery service can boost your restaurant’s reputation, but keep an eye on those high commissions! 📈 If you're supporting local businesses, take a moment to explore options that benefit both you and them! 🤝

11

Delivery apps impact profits significantly.